Cathay Pacific asked Neutral Digital to build a VR experience in order to celebrate the launch of their new A350-1000 plane and the opening of their Washington route. The experience is to be displayed over the course of several public shows and exhibitions around the world.

The goal was to provide a fun and gamified experience where the users would put themselves in the skin of a Cathay Pacific flight attendant.

We thought and created an immersive and engaging VR experience, featuring a true narrative and playful interactions, with the goal to immerse and entertain the users.